How We Look at Business

Every person who aspires to be “in business” performs some type of an activity which makes them money. It may be the promotion of some type of product which is manufactured or purchased for the purpose of resale. It may be the provision of a service to be purchased by someone who views that service as a benefit to them. Whether a product or service, the goal of the seller is to provide it to a consumer in order to realize a profit from the transaction.
The misunderstanding of most persons who believe themselves to be in business, is that what one does to make money is NOT their business, but merely, is the operations component of a much larger and complex infrastructure required to be called a true “business”.

There are five components to every business:

  1. Vision – Vision sets the foundation for every business.
  2. People – These are the people who work FOR the business, those people for whom we WORK, as well as those people who are PARTNERS to support the business.
  3. Marketing – Marketing is how we communicate our company message to our target audience.
  4. Operations – Operations is that activity which we do that makes money.
  5. Finance – This is the management of the finances relating to the business.

It is important to note that each component of the business model affects in some way the remaining four, when a particular component is not working effectively. For example, when the financial component is mismanaged, one can easily speculate how that would affect the other components. If the operations component has issues, being great in marketing means nothing if the product or service is suffering due to operational ineptitude.

One of the core benefits of our service is the probing power leading to an evaluation of our clients’ current state of affairs. We look closely at each component and assess whether there may be problems associated with each, which causes growth to be interrupted right at the point of weakness within the business. By identifying the cracks in the system and then correcting the problem, together we can re-align, restore and allow growth to again occur.

Implementation of this systematic approach is handled by assisting you in the development of short term action plans. We believe that, while there may still be some use for traditional business plans, 90% of businesses do not have one, and of those which do, only 10% of them ever look at it. We believe that recognizing and measuring accomplishment over shorter periods of time concerning specifically defined objectives is emotionally and psychologically healthy for the business owner, as well as a motivational encouragement to do more. The key is to firmly establish where we want to go and develop a plan to get there with a defined time line established determining not if, but when we will attain it.

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